How to write your business’s services page
The services page is the one that sells the most. A simple structure to explain each service so customers can decide.
Most services pages are a list of names: “Cleanings. Whitening. Orthodontics.” Customers don’t know what each includes, how long it takes or whether it’s right for them. So they go look elsewhere.
A structure that works for every service
- What it is, in one sentence and in customer words, not technical ones.
- Who it’s for: what problem it solves or when people need it.
- What’s included and how long it takes.
- Price or price range, if you can publish it. If not, what the first visit includes.
- Frequently asked questions about that service.
- A clear button: call, message or book.
For Google
- If a service matters, give it its own page with a clear title, for example “Teeth whitening in” plus your city.
- Google recommends descriptive, concise titles and a unique description for every page.
- Write for people, not search engines. Google stresses helpful content made for people.
You already have the best FAQs: they’re the questions you get by phone and WhatsApp every week. Write them down for a month.