How to bring your Google profile up to date in one afternoon
Your Google Business Profile is the first thing a new customer sees. What to check, in what order, and which mistakes to avoid.
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What we explain to our clients, in writing. No jargon, with links to the official sources.
Your Google Business Profile is the first thing a new customer sees. What to check, in what order, and which mistakes to avoid.
Read guideTo show up on Maps you need a Google Business Profile. It’s free, but you have to create or claim it, then verify it.
Read guideUntil you verify, you can’t edit your profile or reply to reviews. Here’s how verification works and how to speed it up.
Read guideLocal SEO means showing up when someone nearby searches for what you offer. These are the steps that matter most, without the jargon.
Read guideYour Google profile has its own posting space, like a social network. Few businesses use it, and it shows up right where people look for you.
Read guidePlumbers, technicians, cleaners, photographers: if you go to the customer, Google has special rules for your profile. Here’s the summary.
Read guideSocial media is for people who already follow you. Your website is for people finding you for the first time. Each does a different job.
Read guideTen things a customer looks for on your site before calling. If one is missing, they’ll probably call someone else.
Read guideDomain, hosting, design and maintenance. What each one is, which costs hide, and what to ask before you hire someone.
Read guideTemplate website builders are a good fit for some businesses. For others, they cost more than they seem.
Read guideThe services page is the one that sells the most. A simple structure to explain each service so customers can decide.
Read guideYou don’t need a photographer to start. With natural light and a few simple rules, your photos can look professional.
Read guideIf your customers speak two languages, your site should too. How to organize it for people and for Google.
Read guideReviews weigh heavily on a new customer’s decision. What’s allowed, what isn’t, and how to reply even to the bad ones.
Read guideA WhatsApp link opens a chat with you in one tap, without the customer saving your number. Here’s how to build it.
Read guideThe WhatsApp Business app is free to download and has tools the regular app doesn’t. These are the most useful.
Read guideLots of people decide at night or on weekends, when you can’t answer. A booking button works for you at those hours.
Read guideYou don’t need to be a data expert. With three free tools and one question to your customers, you’ll know what works.
Read guideSocial media attracts, your site converts. Small changes that give every follower a clear path to becoming a customer.
Read guideYour domain (yourbusiness.com) is your business’s address online. If it’s in someone else’s name, it isn’t fully yours.
Read guideGoogle publishes three user-experience measures, the Core Web Vitals, and a free tool to check them. Here’s how to read them.
Read guideA free Google tool that shows how the search engine sees you. What it shows and how it helps a local business.
Read guidePeople with low vision, color blindness or who browse without a mouse are your customers too. The basics every site should cover.
Read guideIf your site has no padlock, the browser warns your customers it’s “Not secure”. What HTTPS is and why there’s no excuse not to have it.
Read guideAn email address with your business name looks more professional than a generic one. There are free and paid options. Here’s the difference.
Read guideWe build your site and bring your Google profile up to date. You see it finished before you pay.