How to bring your Google profile up to date in one afternoon
Your Google Business Profile is the first thing a new customer sees. What to check, in what order, and which mistakes to avoid.
Read guideResources
Clear guides for your business online.
What we explain to our clients, in writing. No jargon, with links to the official sources.
Google & Maps
How to get your business on Google Maps, step by step
To show up on Maps you need a Google Business Profile. It’s free, but you have to create or claim it, then verify it.
Read guideVerifying your Google profile: methods, timing, and what to do if it gets stuck
Until you verify, you can’t edit your profile or reply to reviews. Here’s how verification works and how to speed it up.
Read guideLocal SEO: 7 steps to get found in your area
Local SEO means showing up when someone nearby searches for what you offer. These are the steps that matter most, without the jargon.
Read guidePosts on your Google profile: offers, events and updates
Your Google profile has its own posting space, like a social network. Few businesses use it, and it shows up right where people look for you.
Read guideDo you go to your customers? How to set your service area on Google
Plumbers, technicians, cleaners, photographers: if you go to the customer, Google has special rules for your profile. Here’s the summary.
Read guideYour website
Social media or a website? Why your business needs both
Social media is for people who already follow you. Your website is for people finding you for the first time. Each does a different job.
Read guideWhat a local business website needs: the short list
Ten things a customer looks for on your site before calling. If one is missing, they’ll probably call someone else.
Read guideHow much does a small business website cost? What you pay for and why
Domain, hosting, design and maintenance. What each one is, which costs hide, and what to ask before you hire someone.
Read guideTemplate or custom website? How to choose without regrets
Template website builders are a good fit for some businesses. For others, they cost more than they seem.
Read guideHow to write your business’s services page
The services page is the one that sells the most. A simple structure to explain each service so customers can decide.
Read guidePhotos for your website: how to take them well with your phone
You don’t need a photographer to start. With natural light and a few simple rules, your photos can look professional.
Read guideA Spanish and English website: how to do it right (and what to avoid)
If your customers speak two languages, your site should too. How to organize it for people and for Google.
Read guideCustomers & sales
Google reviews: how to ask for them and how to reply
Reviews weigh heavily on a new customer’s decision. What’s allowed, what isn’t, and how to reply even to the bad ones.
Read guideHow to add a WhatsApp button to your website
A WhatsApp link opens a chat with you in one tap, without the customer saving your number. Here’s how to build it.
Read guideWhatsApp Business: the features that save a small business time
The WhatsApp Business app is free to download and has tools the regular app doesn’t. These are the most useful.
Read guideOnline appointments and bookings: why they’re worth offering
Lots of people decide at night or on weekends, when you can’t answer. A booking button works for you at those hours.
Read guideHow to tell whether your website is bringing you customers
You don’t need to be a data expert. With three free tools and one question to your customers, you’ll know what works.
Read guideHow to make your social media and website work together
Social media attracts, your site converts. Small changes that give every follower a clear path to becoming a customer.
Read guideDomain & tech
Your domain should be in your name. Here’s how to check.
Your domain (yourbusiness.com) is your business’s address online. If it’s in someone else’s name, it isn’t fully yours.
Read guideIs your site fast on a phone? How to check in two minutes
Google publishes three user-experience measures, the Core Web Vitals, and a free tool to check them. Here’s how to read them.
Read guideGoogle Search Console: what it is and why your site needs it
A free Google tool that shows how the search engine sees you. What it shows and how it helps a local business.
Read guideWeb accessibility: why everyone should be able to use your site
People with low vision, color blindness or who browse without a mouse are your customers too. The basics every site should cover.
Read guideYour site’s padlock (HTTPS): what it means and why it matters
If your site has no padlock, the browser warns your customers it’s “Not secure”. What HTTPS is and why there’s no excuse not to have it.
Read guideEmail on your own domain ([email protected]): options and how to choose
An email address with your business name looks more professional than a generic one. There are free and paid options. Here’s the difference.
Read guideRather have us do it?
We build your site and bring your Google profile up to date. You see it finished before you pay.