Posts on your Google profile: offers, events and updates
Your Google profile has its own posting space, like a social network. Few businesses use it, and it shows up right where people look for you.
From your Business Profile you can publish updates that appear on Search and Maps. Google explains that when customers see your latest updates on your profile, it helps them decide to visit.
Three kinds of post
- Update: an announcement, a new service, a change of hours.
- Offer: a promotion, with dates and, if you like, a coupon code.
- Event: a workshop, an opening or a special date, with start and end times.
Good practices
- Use a descriptive title and clear dates.
- Add a real photo or video of your business.
- Add a button, for example to call or book.
- Schedule posts ahead of time or make them repeat weekly or monthly.
Google reviews every post before showing it. If your profile isn’t verified, the post stays pending and doesn’t appear.
If you already post promotions on social media, post them on your Google profile too. Same photo, same text, right where new customers are looking.