Online appointments and bookings: why they’re worth offering
Lots of people decide at night or on weekends, when you can’t answer. A booking button works for you at those hours.
If the only way to book is to call during office hours, you lose the person looking you up at 10 at night. An online booking button captures that decision in the moment.
Where to offer booking
- On your website: a visible button on the home page and on every service.
- On your Google profile: Google lets you add links to book an appointment, make a reservation or order food, up to 10 links per category.
- On your social media, in your profile link.
Options
- Online scheduling tools that show your open slots and send reminders.
- Booking providers connected to Google, which let people book without leaving your profile. Google explains how to connect a booking provider to your profile.
- A simple “request an appointment” form that you confirm by WhatsApp or phone.
Start simple. A form you confirm yourself beats offering nothing, and you can move to automatic scheduling later.