WhatsApp Business: the features that save a small business time
The WhatsApp Business app is free to download and has tools the regular app doesn’t. These are the most useful.
WhatsApp Business is a separate, free app built for small businesses. It runs on Android and iPhone and includes tools to automate, organize and reply to messages faster.
The most useful features
- Business profile: your useful details (for example address, hours and website) in one place.
- Greeting message: sent automatically when someone messages you for the first time, or after 14 days without a conversation.
- Away message: replies automatically outside your hours.
- Quick replies: save the answers you repeat most (hours, prices, directions) and send them with a shortcut.
- Catalog: show your products or services with price and photo inside the chat.
How to combine it with your site
Your site sends customers to WhatsApp with a button, and WhatsApp Business answers instantly with your greeting. In your “more information” quick reply you can link to the exact page on your site where everything is explained.
If you already use regular WhatsApp with your business number, check how to move to WhatsApp Business before you switch, so you don’t lose your chats.