How to make your social media and website work together
Social media attracts, your site converts. Small changes that give every follower a clear path to becoming a customer.
Social media is good for getting discovered and staying top of mind. Your site is good for explaining, building trust and closing the sale. Together they work better than apart.
From social media to your site
- Put your site link in the bio of every network.
- When you post about a service or promotion, link the exact page on your site where it’s explained, not the home page.
- Answer common questions with a link to your site instead of repeating the explanation every time.
From your site to social media
- Social icons in the footer, for people who want to follow you.
- Your best photos and work, also published on your site, where they don’t get lost over time.
- Identical details everywhere: same name, phone, address and hours.
A simple test: if someone sees your post and wants to hire you right now, how many taps do they need? If it’s more than two, simplify the path.